PURE Production Group rethinks what print can be.
PURE Production Group are partners in production, print services, experiential and engineering. We are committed to protecting brand integrity and creative authenticity across media and consumer channels by producing quality assets, delivering supply chain efficiencies and improving the bottom line. Our perspective is to create an experience for the senses across print, premiums, display, outdoor and packaging. PURE Production Group, co-founded by Virginia Kornfeld and Scott Truffa, focuses on developing partnerships, providing in-depth expertise and delivering custom-tailored results. The passion, energy and commitment of our team enables us to turn our clients’ creative visions into production realities.
Virginia Kornfeld has built a solid reputation within global branding, advertising and corporate clients as an “out of the box” solution driven production expert with an ability to bring innovative thinking, clarity, focus to align with and honor each client’s vision and objectives. Over her career, she has specialized in applying her production expertise and creative leadership, including strategic planning, that push the boundaries beyond the limitations of standard print practices. Virginia’s clients have included IZOD, Lacoste, Federated Stores, Clarion, FCB and award winning agency KBS servicing clients such as BMW, American Express, HomeGoods, NetJets, Wendy’s, Mohegan Sun, Vanguard, Casper, Marriott and Humira.
Scott Truffa brings an extensive understanding of marketing and brand objectives, consumer needs and the value of effective communications. As a leading design engineer, his skills inspire, motivate and lead creative teams in concept development across communication channels from printed materials, events, exhibits, merchandising, collateral, direct mail, outdoor campaigns from concept through completion. Throughout his career at leading creative agencies such as Kirshenbaum Bond Senecal + partners, Company C Marketing and Chinnici Direct, Scott collaborated on campaigns for American Express, Rolls-Royce Motor Cars, KAO Brands, Goldman Sachs, Harman Kardon, Vanguard, Wendys, Capital One, Weight Watchers, MetLife, Virgin Atlantic Airways and Windstream, among others.